Increasing numbers of consumers are now accessing their favorite websites on mobile devices rather than on standard desktops or laptops. Smartphone and tablet brands are now household names, and a couple of the best examples are the Android and iPhone. Business owners across various industries have excellent advertising opportunities with mobile websites. Some consumer studies reveal that a mobile web presence is quickly becoming vital for any type of company to remain competitive. For a business owner, the top benefits of adding a mobile website include higher visitor traffic, added convenience for potential customers and improved chances of getting web-based ads in front of more pairs of eyes.